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WCRS

WCRS simply call themselves 'a creative agency', suggesting they adhere to the Occam's razor / 'less is more' school of thought. That may be so, but perhaps it's that the clarity of their TVC concepts belies the huge amount of care and craft which goes into their making.

They're astute at finding the right emotional note to for their brands. Levity, gravitas, urgency, joy whatever the product or service, it's usually calibrated to resonate very well indeed with its audience.

http://www.wcrs.com
WORK:
Capital One
"Pipes and Camping Mishaps"
Another relatable ode to hindsight from Capital One sees punters come off second-best against locked doors, burst pipes, and height restriction barriers. Since its launch in 2017, this campaign has consistently reminded viewers to proceed with caution when it comes to applying for a credit card - lest they count the cost later.
Creative Agency: WCRS Ⓟ Ⓦ
Creative Director: Simon Robinson
Film Production: Outsider Ⓟ Ⓦ
Director: Chris Balmond Ⓟ Ⓦ
Cinematographer: Theo Garland
Editor: Suzy Davis ♀ Ⓟ Ⓦ @ Final Cut Ⓟ Ⓦ
Sound Design: Factory Ⓟ Ⓦ
Music Production: Goldstein Ⓟ Ⓦ
WCRS
60 Great Portland Street
London
W1W 7RT
UK
+44 20 3128 8000
Olenka Lawrensen
(Marketing Enquiries)
olenka.lawrenson@wcrs.com

http://www.wcrs.com

Billings: £222.00m
Founded: 1979
Employees: 185
LINKS
wcrs
user41399652
@WCRS_LDN

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