Hunky Dorys
"The Crinkler"
In this always online, never inhibited world, words cut deeper than ever before. Yet the mouthy protagonist of this Hunky Dorys ad is no internet troll - his job is to scream, abuse, and malign. An employee of Irish crisp makers Hunky Dorys, Christie (played by comedian Darren Conway) yells at slices of fried potato until they form ridges.
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| Creative Agency: |
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Rothco Ⓟ Ⓦ |
| Creative Director: |
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Shay Madden |
| Creative: |
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Rob Cummins / Siofra Murdock Ⓦ |
| Agency Producer: |
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Laura Cahill |
| Director: |
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Chris Balmond Ⓟ Ⓦ (Outsider Ⓟ Ⓦ) |
| Cinematographer: |
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Narayan van Maele |
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Hunky Dorys
"The Crinkler"
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McDonald's
"Hungry Eyes"
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Guinness
"Looks Like Guinness"
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Smyths
"Toy World"
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Shpock
"Please Shpock Responsibly"
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Mercedes-Benz
"Online Showroom Part II"
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Chris Balmond's work is characterised by a shrewdly-observed attention to detail with a comedic bent. He started in TV production before moving into directing, working with agencies including Red Bee Media and The Gate Films.
