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WCRS

WCRS simply call themselves 'a creative agency', suggesting they adhere to the Occam's razor / 'less is more' school of thought. That may be so, but perhaps it's that the clarity of their TVC concepts belies the huge amount of care and craft which goes into their making.

They're astute at finding the right emotional note to for their brands. Levity, gravitas, urgency, joy – whatever the product or service, it's usually calibrated to resonate very well indeed with its audience.

http://www.wcrs.com
WORK:
Capital One
"Festive Checklist"
'Tis the season to check one's credit score, according to this festive commercial from Capital One. As punters fill their on and offline baskets, the brand recommend their online audit service to avoid any unpleasant surprises… like your dodgy Christmas lights depicting Father Christmas on a, er, comfort break.
Creative Agency: WCRS Ⓟ Ⓦ
Creative Director: Simon Robinson
Film Production: Outsider Ⓟ Ⓦ
Director: Chris Balmond Ⓟ Ⓦ
Cinematographer: Theo Garland
Editor: Suzy Davis ♀ Ⓟ Ⓦ @ Final Cut Ⓟ Ⓦ
Colourist: Simone Grattarola
Sound Design: Factory Ⓟ Ⓦ
Music Production: Goldstein Ⓟ Ⓦ
WCRS
60 Great Portland Street
London
W1W 7RT
UK
+44 20 3128 8000
Olenka Lawrensen
(Marketing Enquiries)
olenka.lawrenson@wcrs.com

http://www.wcrs.com

Billings: £222.00m
Founded: 1979
Employees: 185
LINKS
wcrs
user41399652
@WCRS_LDN

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.