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23 October 2019

White Claw - Pure

by Andrew MacGregor


White Claw: “Pure” - 49s

Alcoholic seltzer makers White Claw once again enlist directing duo A Common Future for a trip out to sea, as the brand aim to consolidate their somewhat surprising market share. Like 2017's ‘Legend of the White Claw Wave' ad, this is a monochrome deep dive that features some attractive underwater photography and an achingly chill cast of drinkers.


Film Production: UNIT9 Ⓟ Ⓦ
Director: A Common Future Ⓟ Ⓦ
Producer: Harry Starkey-Midha
Executive Producer: Andrew Davies
Cinematographer: Daren Crawford / Tom Elliott
Camera Operator: Ibrahim Serra-Mohammed
Colourist: Joseph Bicknell
Sound Designer: Chris Banks

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