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18 June 2020

Light in the Shadows

by Syd Briscoe



WhatsApp: “Sunbeams” - 2 mins 03s

This dreamy Brazilian ad for messaging service WhatsApp demonstrates how the little things keep us connected during tough times. Most of us have been isolated for what feels like forever by now, cut off from friends and family, and contained in our own, relatively safe bubbles. However, sharing small moments of beauty can keep those we love close emotionally, if not physically.

The languid film plays with light and shadow to good effect, following a woman enjoying the sun from inside her home. The signs of lockdown (an ongoing puzzle, a tendency towards naps in unusual places, etc.) are subtly drawn, while the lifting effect of a text from her mother is bound to speak to those also relying on such messages of love to get through the lonely days.


Film Production: Stink Ⓟ Ⓦ
Director: The Fridman Sisters Ⓦ (You Are Here Ⓟ Ⓦ)
Cinematographer: Pierre de Kerchove
Music: What a Diff'rence a Day Made - Betty Johnson

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