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Volvo: “Life Paint” - 2 mins 30s
This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights. It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90. It really is astonishing stuff, as the spot shows. Seeing the stark difference between a dark-coloured item at night and the same item once sprayed, it occurs to you that the visibility is so much greater LifePaint should be a legal requirement on anything that's hard to see (and as a result, dangerous) on the road.
| Creative Agency: |
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Grey London Ⓟ Ⓦ |
| CCO: |
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Nils Leonard |
| Creative Director: |
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Hollie Newton |
| Creative: |
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Jonas Roth / Rasmus Smith Bech |
| Account Team: |
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Cristyn Bevan / Sophie Critchley / Alex Nixon |
| Planner: |
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Wiktor Skoog |
| Head of Film: |
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Glenn Paton |
| Agency Producer: |
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Francesca Mair (Integrated) / Talia Shear (Assistant) |
| Creative Production: |
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Helen Llewelyn / Glen McLeod |
| Film Production: |
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Caviar Ⓟ Ⓦ |
| Director: |
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Andrew Telling |
| Producer: |
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Adam Smith |
| Executive Producer: |
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Louise Gagen |
| Cinematographer: |
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Jeremy Valender |
| Post Production: |
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Gramercy Park Studios Ⓟ Ⓦ |
| Colourist: |
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Julien Biard @ Finish |
| Sound Designer: |
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Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ |
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