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31 March 2015

Seeing the light

Volvo: “Life Paint” - 2 mins 30s

This online commercial for Volvo focuses on LifePaint: a unique, reflective spray that's invisible by day yet shines brightly in the beam of a car's headlights.

It's a collaboration between Grey London and a Swedish company called Albedo100 who make the paint, and the ad is one of a series of projects to highlight the main innovations of the new Volvo XC90.

It really is astonishing stuff, as the spot shows. Seeing the stark difference between a dark-coloured item at night and the same item once sprayed, it occurs to you that the visibility is so much greater LifePaint should be a legal requirement on anything that's hard to see (and as a result, dangerous) on the road.

Creative Agency: Grey London Ⓟ Ⓦ
CCO: Nils Leonard
Creative Director: Hollie Newton
Creative: Jonas Roth / Rasmus Smith Bech
Account Team: Cristyn Bevan / Sophie Critchley / Alex Nixon
Planner: Wiktor Skoog
Head of Film: Glenn Paton
Agency Producer: Francesca Mair (Integrated) / Talia Shear (Assistant)
Creative Production: Helen Llewelyn / Glen McLeod
Film Production: Caviar Ⓟ Ⓦ
Director: Andrew Telling
Producer: Adam Smith
Executive Producer: Louise Gagen
Cinematographer: Jeremy Valender
Post Production: Gramercy Park Studios Ⓟ Ⓦ
Colourist: Julien Biard @ Finish
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ

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