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8 June 2020

Don't Stop Me Now

by Syd Briscoe

Virgin Media: “Nothing's Gonna Stop Us Now” - 60s

As anyone with kids at home during the current crisis will know all too well, lockdown has been particularly hard on the youngest members of society. Children pick up on fear and anxiety and internalise it, having not yet developed the emotional tools to rationalise and de-escalate their feelings. They're scared, they're right to be scared, and the adults in their orbit are in the same boat.

All of which makes this cheerful ad from Virgin Media more heartening, as it shows members of the Capital Children's Choir coming together with a cover of Starship's 'Nothing's Gonna Stop Us Now'. The colourful and playful home performances offer an uplifting look at the resilience which allows kids to stay silly, even in the most dire of circumstances. A much-needed reminder of the bright spots amidst the doom and gloom.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Post Production: Tom Johnson @ Time Based Arts Ⓟ Ⓦ
VFX: Matt Jackson / Ralph Briscoe / Linda Cieniawska / Bernardo Varela @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Philip Bolland @ Factory Ⓟ Ⓦ
Music: Nothing’s Gonna Stop Us Now - Starship (cover)

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