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23 September 2019

Just do it.

by Andrew MacGregor

Virgin Media: “I Can Do Anything” - 60s

Virgin Media skew younger with their latest ode to ceaseless entertainment, thanks to a girl who sees the potential of a multimedia bundle and then some. Like middle-aged fantasist Steve before her, the protagonist says she can satisfy every whim through mobile data or fibre optic broadband - bedtime be damned.

So much for reducing children's screen time, some might say, while the ad's closing moments have a certain cultish vibe to them. Nonetheless, director Raine Allen-Miller executes some excellent transition shots as she creates a high-tempo piece of fun that maintains the brand's irreverent streak. Fingers crossed we don't see a square eyes epidemic as a result.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Simon Vicars / Andre Sallowicz
Agency Producer: Masha Manojlovic
Film Production: Somesuch Ⓟ Ⓦ
Director: Raine Allen-Miller ♀ Ⓟ Ⓦ
Producer: James Waters
Executive Producer: Tash Tan
Cinematographer: Rina Yang
Production Designer: Anna Rhodes
Costume Design: Cynthia Lawrence-John
Editor: Elise Butt ♀
Post Production: Untold Studios Ⓟ Ⓦ
Colourist: Jack McGinity Ⓟ Ⓦ @ Cheat Ⓟ Ⓦ
Sound Designer: Anthony Moore / James Utting @ Factory Ⓟ Ⓦ
Casting: Thom Hammond

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