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7 August 2019

Vans - Tay Made

by Andrew MacGregor

Vans: “Tay Made” - 30s

South London rapper Tay Made is a Vans man through and through, says this monochrome commercial from director Giorgio Bruni. According to Made, the "grittiness" of London is one of his key inspirations - which would explain the ad's judicious use of film grain and nods to the fashion-conscious MC's childhood haunts.

Director: Giorgio Bruni Ⓟ Ⓦ (Stink Ⓟ Ⓦ)
Prod Company's Agent: Lemonade Reps Ⓟ Ⓦ
Cinematographer: Carl Burke Ⓦ (WPA Ⓟ Ⓦ) / Thomas Hole Ⓦ (WPA Ⓟ Ⓦ)
Stylist: Misty G Griffiths
Editor: Pete Fullarton
Colourist: Tim Smith @ Cheat Ⓦ

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