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29 September 2020

Tomato, tomato.

by Syd Briscoe

Uber Eats: “Showdown” - 45s

Uber Eats have triggered a battle for the ages in their latest ad, as two giants of sci-fi face off about their dinner choices. Perennial internet darling Mark Hamill and glabrous legend Patrick Stewart take opposing stances regarding vegetables: Hamill favours an absolutely tomato-free sandwich while Stewart tauntingly asserts his choice of pasta - liberally adorned with the little red blighters.

While the debate over veggie validity will be relatable for many, it's Hamill and Stewart’s performances which sell the concept. Hammy and self-aware in equal measure, the two deliver overwrought trash talk with obvious relish. Kudos to director Guy Shelmerdine for adding some transatlantic rivalry into the mix with their respective choice of weapons, too.

Film Production: Smuggler Ⓟ Ⓦ
Director: Guy Shelmerdine Ⓟ Ⓦ
Producer: Donald Taylor
Executive Producer: Patrick Milling-Smith / Brian Carmody / Allison Kunzman
Cinematographer: Eduard Grau
Production Designer: Tom Hartman
Colourist: Dimitri Zola @ MPC Ⓟ Ⓦ

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