Trials Rising: “Try Again” - 2 mins 09s
Ubisoft emphasise the importance of 'failing, failing again, failing better' in this kinetic ad for their latest release, ‘Trials Rising'. Directed by Hugues de la Brosse, the promo sees a mysterious bike rider become something of a motivational spectre for various people.
From a child suffering skateboarding mishaps to a despondent American football team (we can't imagine being called "the Shrimps" helped), the rider shows up to give each scenario the kick up the arse it needs.
Interspersed with shots of the rider dancing and posing on a line of cars, the humorous ordeal culminates when the protagonist emerges from a shower and drops his towel... only to reveal his regular kit underneath. Magical realism with a tongue-in-cheek edge.
||Josh McKie Ⓦ (WPA Ⓟ Ⓦ)