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22 May 2020

Cheque it out.

by Andrew MacGregor

TD Bank: “Dancer From Home” - 30s

As Covid-19 continues to disrupt the financial sector, TD Bank urge customers to party like it’s 1992… and not for the first time, so to speak. Last year, the brand introduced a bank employee who bops to ‘Rhythm is a Dancer’ by Snap, and this 30” follow-up keeps the party going during lockdown.

Shot in actor Julian Rozzell Jr.’s home, the ad draws attention to online cheque deposits with lanky, early Nineties charm. The seemingly throwaway premise, meanwhile, speaks to a desire to celebrate any minor victory during the pandemic - whether that’s depositing a cheque or waking up at a reasonable hour.

Director: Matt Aselton Ⓟ Ⓦ (BOLD Ⓟ Ⓦ)
Actor: Julian Rozzell Jr.
Music: Rhythm is a Dancer - Snap

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