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2 September 2019

TAG Heuer - Break Tennis

by Andrew MacGregor


TAG Heuer: “Break Tennis” - 62s

The opening to this TAG Heuer commercial sounds like a rhetorical maths question. "With time", the narrator asks, "what distance can you travel?" Said poser is specifically aimed at rising tennis stars Felix Auger-Aliassime, Alex De Minaur, Denis Shapovalov, and Frances Tiafoe, who, all being well, will give tennis a polite but firm kick up the jacksie.


Creative Agency: The Progress Film Company Ⓟ Ⓦ
Senior Creative: Sam Widdows
Project Manager: Nicola Spence
Film Production: The Progress Film Company Ⓟ Ⓦ
Director: Ben Lankester Ⓦ
Producer: Nicola Sims
Production M'ger: Heeva Hamed / Matt Bulaitis
Production Ass'nt: Eloise Saville
Executive Producer: Toby Walsham
1st AD: Steve Wingrove
2nd AD: Chris Riley
Cinematographer: Carl Burke Ⓦ (WPA Ⓟ Ⓦ)
Camera Operator: Dan Lobos-Pires
1st AC / Focus Puller: Job Reineke / Rupert Hornstein
DIT: Luke McCarthy
Sound Recordist: Michael Clayton, Jr.
Gaffer: Craig Davis / Ryan Delehunty
Spark: Saul Harris / Rob Stewart / Barry Keegan / Romaine Foster
Art Department: Charlie Hippisley / Lester Hill (Prop Master) / James Middleton (Prop Manager)
Make-Up: Olivia Cochrane
Location Manager: James Khoury
Editor: Adrian Ardelean
Post Production: Edwin Elkington @ MPC Ⓟ Ⓦ
VFX: Michael Aveling / Andrew Curtis @ MPC Ⓟ Ⓦ
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ

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