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17 July 2019

Synchrony - A Place for Possible

by Andrew MacGregor

Synchrony: “A Place for Possible” - 60s

US finance outfit Synchrony promise to oil the wheels of consumerism with a raft of e-solutions in this neatly designed film. Set in a building filled with pneumatic tubes and jolly robotic arms, the ad explains how businesses can use data to push what customers "might consider buying next" their way. What a time to be alive... and be a smug CEO.

Film Production: Kode Ⓟ Ⓦ
Director: Simon Willows Ⓟ Ⓦ (Agile Films Ⓟ Ⓦ)
Producer: Anthony Taylor
Executive Producer: Jack Goodwin
Cinematographer: Jon Gaute Espevold
Production Designer: Henrich Boráros
Editor: Mark Aarons
Post Production: Mireille Antoine @ MPC Ⓟ Ⓦ
VFX: Bevis Jones
Colourist: Duncan Russell @ MPC Ⓟ Ⓦ

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