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12 July 2021

A model audience

by Syd Briscoe

Spoke: “Not So Standard” - 30s

A mannequin finds his niche in this droll commercial for custom clothing retailers Spoke. The film's knowing humour is never overstated, allowing the audience to revel in the featureless figure's plight at not fitting the industry standard. The idea being that the open-minded folks at Spoke have ensured that his unsuccessful forays into dog walking and football needn't continue.

This catches your attention and leaves you with an interest in a new brand in a competitive market... and you can't ask for more than that.

Creative Agency: Mother Ⓟ Ⓦ
Film Production: MindsEye Ⓟ Ⓦ
Director: Benjamin Green Ⓟ Ⓦ
Producer: Jonny Kight
Editor: Charlie Moreton Ⓦ @ Work Ⓟ Ⓦ
Music Supervision: Adelphoi Ⓟ Ⓦ

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