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15 July 2021

Power Play

by Syd Briscoe

Sony PlayStation: “Best Of” - 60s

A pair of mates refuse to quit in this sprawling Playstation commercial. The never-ending fight for supremacy takes them from sci-fi battlegrounds to dragon-infested forests, chasing glory on the football pitch, in the Wild West, and while crawling through waterlogged sniper fields in the meantime.

Director Paul W S Anderson strikes a playful tone here, eschewing the epic pretensions that such CG-heavy films can often embrace. The film rather emphasises the sheer fun of gaming - something that's often lost among violence, explosions, and increasingly-challenging game mechanics.

The fact the ad focuses on a pair of women is also a laudable choice, as for all the attention focused on industry sexism in the wake of 2014's Gamergate controversy, there are still few standout minority voices in the male-dominated space. Kudos to Sony and co for at least beginning to move with the times.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
ECD: Antony Nelson / Mike Sutherland
Creative: Simon Pearse / Emmanuel Saint M'Leux
Account Director: Mitch Lovich
Account Manager: Madeleine Burrell
Account Executive: Jemima St Aubyn
Business Team: Aleyna Le Fevre / Dolores King / Klaudia Joswicka
Project Manager: Sam McGeorge
Planner: David Mortimer
Agency Producer: Sasha Mantel
Ass't Prod (Agency): Clio McLeary
Cinematographer: Vern Nobles Jr
Post Production: Gemma Humphries @ The Mill Ⓟ Ⓦ
VFX: Alan Williamson / Zoe Cosh / Fergal Hendrick
VFX Shoot S'visor: Alan Williamson / Jim Radford
Colourist: James Bamford
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Music: The 5 6 7 8 - Woo Hoo

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