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22 April 2016

Sky Arts - Butterflies and Dogs

by Andrew MacGregor

Sky Arts: “Butterflies and Dogs” - 50s

This pair of idents for Sky Arts burst forth with colour as the station give their identity a fresh lick of paint. A geisha transforms into a Kaleidoscope of luminous butterflies, while the Dulux dog has a new rival as a Dalmation shakes loose splashes of colour from it's monochrome coat. Mellow, eye-catching, and realised with the level of craft you'd expect from a channel celebrating all that is artful.

Creative Agency: Sky Creative Ⓦ
ECD: Simon Buglione
Creative Director: Liz Darran
Film Production: gotgotneed
Director: Adam Wells
Producer: Sue Dhaliwal / Rupert Style
VFX: Marcus Dryden (2D Lead) @ MPC Ⓟ Ⓦ
VFX Shoot S'visor: Amy Richardson
Colourist: Richard Fearon
3D VFX: Greg McKneally

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