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15 June 2021

Safe haven.

by Syd Briscoe

Shelter: “Fight for Home” - 60s

Rapper Wretch 32 provides an impassioned soundtrack to this hard-hitting film for Shelter. The homelessness charity deliver an urgent message about the current housing crisis, which has only been intensified by the Covid-19 pandemic. Now vaccinations are rolling out and landlords feel confident increasing rents again, it's never been more pressing to ensure everyone has access to a safe home.

Directors Sarah Gavron and Anu Henriques deliver striking visuals to heighten the campaign's message, projecting large-scale portraits of unhoused people onto the very buildings they're denied shelter in. A near-monochrome colour scheme means flashes of red text stand out even further, ensuring the immediacy of taking action hits home for each and every viewer.

Creative Agency: Who Wot Why
ECD: Sean Thompson
Creative: Jack Walker / Ali Dickinson / Rebecca Conyngham-Hynes / Dan Scott
Account Manager: Pippa Flood
Business Team: Katie Savelli
Strategy: Joanna Dann
Agency Producer: Christian Lobo
Film Production: Independent Ⓟ Ⓦ
Director: Sarah Gavron / Anu Henriques
Executive Producer: Verity White
Cinematographer: Nathalie Pitters
Editor: Rebecca Luff ♀ Ⓟ Ⓦ @ The Quarry Ⓟ Ⓦ

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