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22 May 2020

What The What?

by Syd Briscoe

Sennheiser: “What?” - 2 mins 10s

This slick communication for Sennheiser suggests style and substance can, on occasion, coexist quite comfortably. A focus on corporate buzzwords will be familiar to many readers, while a noticeable commitment to the aesthetic side of things stops this feeling like a bog-standard company memo.

Ease of communication digitally is especially pressing in the current climate, and scenes of "Can you hear me now?" have never felt more relevant. This ad was shot before lockdown, but it retains plenty of value in a post social distancing world.

Slick transitions between scenes and a charismatic protagonist ensure this is engaging throughout, although the concept of luxury air travel now seems positively alien. Still, it's a confident reminder of the value of good quality audio equipment.

Director: Sune Sørensen Ⓟ Ⓦ (HunkyDory Ⓟ Ⓦ)
Cinematographer: Rasmus Heise Ⓦ (Vision Ⓟ Ⓦ)

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