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6 July 2021

Big Shark

by Andrew MacGregor

Russ Millions: “Big Shark” - 3 mins 16s

Lewisham-born rapper Russ Millions's new track pulls from Yoruba, Spanish, Arabic and English to vivid effect. Terms like 'jinn', 'kinoshele', and 'mamacita' are peppered throughout 'Big Shark', with a beefy, exotic drill beat for good measure.

As for the bullish promo, director Dir. LX takes some of the genre's familiar imagery and adds a refreshing pop of colour. Thus, baby blue balaclavas turn Russ and his entourage into the cuddliest posse around.

There's also a classic Aphex Twin vibe to proceedings, as Russ's head is transplanted onto a young child in a bizarre subplot featuring Stefflon Don. Credit goes to the anonymous youngster for some expert cake demolition.

Film Production: Greatcoat Films Ⓟ Ⓦ
Director: Dir. LX Ⓟ Ⓦ
Producer: Melissa Massey
Production M'ger: Talor Hanson
Executive Producer: Kareem Adeshina
Cinematographer: Toby Leary

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