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28 April 2021

Doing it old-school.

by Andrew MacGregor

Renault Megane: “Renew” - 1 min 34s

Everybody wants to be ahead of the curve these days. According to this jazzy 90" commercial, Renault have been "refurbishing since 1959óway before it was fashionable". So, the French marque whisk viewers back to a mid-twentieth century showroom where a couple come face-to-face with the future.

Scored by a snippet of Michel Legrand's 'The Young Girls of Rochefort' soundtrack, the ad charms with its crisp choreography and vintage production values. We've seen the progressive driver/passenger switcheroo before, but it works nonetheless. A creditable attempt to make second-hand cars attractive.

Film Production: Henry Paris Ⓟ Ⓦ
Director: Martin Werner Ⓟ Ⓦ (Academy Films Ⓟ Ⓦ)
Producer: Camille Havard Bourdon
Executive Producer: Hugo Diaz
Cinematographer: Sebastian Blenkov Ⓦ (Lux Artists Ⓟ Ⓦ)
Set Design: Henry Boraros
Stylist: Elise Bouquet
Post Production: Prodigious Ⓟ Ⓦ
Music: Les Demoiselles de Rochefort - Michel Legrand

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