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10 October 2021

Fighting Fuel

by Syd Briscoe

Quaker Oats: “The Fire Inside” - 40s

A bloke fuels both himself and the minds of tomorrow in this well-judged piece of work. A bowl of Quaker Oats gets him going in the morning, as he heads to the gym to work up a sweat before jumping straight into the classroom. Balancing a passion for the ring and a passion for your job works up an appetite, after all.

Dermot Kennedy's 'Don't tell me this is all for nothing' packs an emotional punch, and a textured look, and a focus on small visual details elevates the film.

Viewers with busy lives may reconsider the humble bowl of porridge as a warming breakfast of choice as autumn draws in.

Creative Agency: Uncommon Ⓟ Ⓦ
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: Ed Morris Ⓟ Ⓦ
Producer: Lauren Highman
Executive Producer: Tracey Cooper
Post Prod Producer: Nathan Hoad
VFX: Ben McIlveen
Music: Dermot Kennedy - Don't tell me this is all for nothing

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