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8 March 2020

Pin-Up Punch-Up

by Syd Briscoe

Puma: “Charlotte Olympia” - 60s

Vintage vibes rule in this peppy commercial advertising the partnership between Puma and Charlotte Olympia. The luxury brand have brought retro flavour and feminine flair to the table, pairing a classic 1920s boxing style with bold prints and fun twists to shake up Puma's clean and streamlined image.

The ad itself is a frothy treat, featuring upbeat, old-timey music hall audio and pin-up styling on model Alice Dellal as she strikes poses in the collection's varied designs. Augmenting old-fashioned visuals with contemporary flares of animation, this is an eye-catching affair sure to command attention from fashion-focused and sport-inspired audiences alike.

Film Production: Greatcoat Films Ⓟ Ⓦ
Director: Gemma Yin ♀ Ⓟ Ⓦ
Producer: Sandra Spethmann
Production M'ger: Palma Derzsi
Executive Producer: Simon Oxley
1st AD: Simon Adegbenro
Cinematographer: Beatriz Sastre
Gaffer: Darren Pearson
Production Designer: Phoebe Anne Harris
Hair Design: Kota Suizu
Make-Up: Annabel Callum
Editor: Gemma Yin ♀
Film Lab: Cinelab London Ⓟ Ⓦ
Colourist: Victor Parker @ Raised by Wolves Ⓟ Ⓦ
Music Supervision: Be Norway Ⓟ Ⓦ
Actor: Alice Dellal

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