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22 September 2021


by Syd Briscoe

Priya Ragu: “Lockdown” - 2 mins 52s

Tamil-Swiss singer-songwriter Priya Ragu tackles lockdown in stylish fashion in this latest promo. Rather than literally depict the purgatory of screens, silence, and the same four walls many have been suffering through over the course of the pandemic, Ragu and director Dumas Haddad take a metaphorical approach - focusing on two dancers who mirror each other's movements despite the barriers between them.

It's a clever take on physical and mental distance, executed with Ragu's characteristic flair and sense of style. Nods to Tamil fashion and culture blend with a hip street aesthetic, while DP Olan Collardy ensures everything is rendered with a dusty, heated sheen which speaks to the height of summer. This promo offers a last pulse of warmth before autumn draws in.

Film Production: Agile Films Ⓟ Ⓦ
Director: Dumas Haddad Ⓟ Ⓦ
Producer: Abiola Rufai-Awjd
Executive Producer: Precious Mahaga / Sana Khan
Cinematographer: Olan Collardy (Lux Artists Ⓟ Ⓦ)
Choreography: Jay Revell
Editor: Dumas Haddad
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Colourist: Jason Wallis

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