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2 June 2021

Creature comfort.

by Andrew MacGregor

Pets At Home: “We're Better With Pets” - 80s

No-one enjoys a pandemic, per se, but retailer Pets At Home have cause for celebration. 1 billion sales stem from an upsurge in pet ownership, and this 80" film celebrates the deepened bond between humans and animals.

Scored by 'It Must Be Love', the ad shows how cats, dogs, lizards, guinea pigs, and fish become part of the family. It's not all glamour - toilet training will push even the staunchest animal lover to their limits - but the overall tone is one of gratification.

Crucially, the brand also demonstrate how they can help in an emergency, when a pet is ill or goes missing. Not every owner is prepared for such events, with often dire consequences; and the retailer wish to give every household a fighting chance.

Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Yan Elliott / Micky Tudor
Creative Director: Kate Allsop
Creative: Nuno Mendes / Leandro Marchiori / Liz Oakley
Agency Producer: Alfie Glover-Short
Film Production: Sweetshop Ⓟ Ⓦ
Director: Nicolas Jack Davies Ⓟ Ⓦ
Producer: Jess Bell
Production M'ger: Sam Jackson
Executive Producer: Justin Edmund-White / Morgan Whitlock
Cinematographer: Harry Wheeler
Editor: Ellie Johnson ♀ Ⓟ Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Jo Gutteridge @ Time Based Arts Ⓟ Ⓦ
Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ
Flame: Adam Fenwick
Nuke: Sarah Breakwell
Sound Designer: Tom Pugh Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher @ Grand Central Ⓟ Ⓦ
Music Supervisor: Lizz Harman @ DLMDD
Music: It Must Be Love - Madness

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