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6 May 2016

When the story comes out in the wash

by Alice May

Persil: “Monster Stains” - 2 mins 15s

This utterly captivating little film is a really inventive way to demonstrate the power of Persil. An illustrator paints images onto 340 school shirts which, sped up, form a motion-picture story. However, these are no artist's paints. The colours he uses are made from the things that stain our clothes and which tend to be a pain to wash out.

Over and over again he paints a shirt, washes a shirt, paints some more. Each time the shirts come out pristine and dazzling.

It's a film which has appeal for everyone: parents who despair of keeping their school-age offspring spotless, tots who are fascinated by the animation, and creative kiddies who fancy creating clothes-based animations of their own.

As long as Persil keeps up its end of the bargain, this charming tale could inspire some of the next generation's budding film makers.

Creative Agency: Ogilvy UK Ⓟ Ⓦ
ECD: Andre Laurentino
Creative Director: Jonny Watters / Angus George
Account Director: Kush Thrakrar
Film Production: Kode Ⓟ Ⓦ

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