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22 February 2019

Old Spice - A Breath Of Fresh Hair

by Alice May

Old Spice: “A Breath Of Fresh Hair” - 45s

Old Spice drifts a little further to the far side with this daft - but effective - ad for dry shampoo. Professional stock car racing driver Corey LaJoie has been persuaded to star as the celebrity hair, and wordlessly demonstrates how the said product enables his car mascot (a mini bust of himself) to stay sleek and non-greasy in windy conditions.

Director: Dent De Cuir Ⓟ Ⓦ (Caviar Ⓟ Ⓦ)

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