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4 June 2021

Positive reinforcement.

by Andrew MacGregor

O2: “It's Good to Be Back” - 60s

Is the glass battery half full or half empty? This O2 commercial reckons the former, as the mobile network envision life post-pandemic. Scored by Anne-Marie and the House Gospel Choir's cover of 'O-o-h Child', the ad sees light peek through the curtains once again and punters finally ready to seize the day.

Much of these good vibes hinge on English lockdown restrictions ending on June 21st - otherwise the cast must contemplate further time spent indoors with Bubl the robot. Yet if all goes according to plan, director Maceo Frost and DP Joel Honeywell's warm, halcyon imagery will feel even more tangible.

Creative Agency: VCCP Ⓟ Ⓦ
ECD: Darren Bailes
Creative Director: David Masterman
Creative: Adam Arber / Austin Richards
Senior Producer: Carly Parris
Film Production: Knucklehead Ⓟ Ⓦ
Director: Maceo Frost Ⓟ Ⓦ
Producer: Francis Mildmay-White
Cinematographer: Joel Honeywell Ⓦ (WPA Ⓟ Ⓦ)
Location Manager: Tom Asquith
Editor: Dan Sherwen Ⓦ @ Final Cut Ⓟ Ⓦ
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Audio Producer: Martin Critchley @ 750MPH Ⓟ Ⓦ
Music: O-o-h Child (ft. House Gospel Choir) - Anne-Marie

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