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14 April 2020

Nike - Play for the World

by Andrew MacGregor


Nike: “Play for the World” - 60s

With their crop of ambassadors and endorsers under lockdown, Nike come up with this familiar workaround: a black-and-white montage of home workout routines. Even if many top athletes have physios and nutritionists to consult at this time, the brand insist we're all in this sweaty, ad hoc mess together.


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