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24 November 2021

This is the way.

by Andrew MacGregor

Niantic: “Meet You Out There” - 2 mins 07s

Augmented reality (AR) firm Niantic declare the outdoors open again in this well-staged adventure ad. Perhaps best known for public nuisance app Pokémon GO, the brand now draw attention to other games and tools in their wheelhouse.

Scored by The Mae Shi's 'Lamb and the Lion', the film tracks five smartphone users ready to leave home for as long as their legs-slash-battery life will allow them. Whatever the weather or the terrain, the world—or a gamified version of it—awaits.

Directors Julien & Quentin have fun with the concept, peppering loading bars, objective markers, and Autobot logos throughout the two-minute yomp. Now if players could avoid walking into DAVID whenever a bloody Snorlax or Klefki appears on their screen, he'll be most appreciative.

Film Production: Pulse Films Ⓟ Ⓦ
Director: Julien & Quentin Ⓟ Ⓦ
Producer: Neil Andrews
Executive Producer: Davud Karbassioun / James Sorton
Cinematographer: Daniel Fernández Abelló
Production Designer: Rodrigo Fernandez Siffredi
Production Services: Twentyfour-Seven Ⓟ Ⓦ
Editor: Gaia Borretti ♀ Ⓟ Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Editing Co Producer: Daniel Breheny
Post Production: MPC Ⓟ Ⓦ
VFX Producer: Kayleigh Dugdale
Music: Lamb and the Lion - The Mae Shi

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.