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6 September 2019

New York Times - Gender Equality

by Andrew MacGregor

New York Times: “Gender Equality” - 30s

The New York Times wade into the gender equality in sport debate with this 30" commercial largely centred on women's tennis. The brand's familiar use of stark monochrome graphics is punctuated by the sound of players' grunts - each more potent than the last. No doubt there's more number crunching to come in this issue.

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