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6 March 2019

Mercedes-Benz - Hey Mercedes

by Jason Stone

Mercedes-Benz: “Hey Mercedes” - 60s

This is quite a bold approach to advertising a car which many consider old-fashioned - it takes ownership of the idea by placing criticism of the marque in the mouths of the younger generation. It's going to take a while to shed the stuffy image that Mercedes has been burdened with and there will need to be a lot of steps along the way but this is a good way to start.

Voiceover: Jon Hamm

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