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10 October 2021

A Hairy Situation

by Syd Briscoe

McDonald's: “David's Hair” - 66s

A bloke with an excellent name courts chaos in this amusing Czech commercial for McDonald's. An aversion to change means David has spent his life very much on the beaten path, not altering so much as his hairstyle while plodding along a deeply normal school to office pipeline. However, the smallest alteration in attitude can change everything.

Director Paco Cruz ensures the action is well-paced here, as the protagonist breaks out of his rut with a simple switch-up of how he combs his hair. Add in a new choice of fast food lunch and he's practically a new man. It's a nice example of how small changes can keep things interesting... and might encourage diners to branch out on the Mickey D's menu too.

Film Production: Stink Ⓟ Ⓦ
Director: Paco Cruz Ⓟ Ⓦ
Executive Producer: Kseniya Kurochkina / Petr Moravec
Cinematographer: Mark Bliss
Editor: Tomas Klimek

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