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5 January 2022

No meat, no problem.

by Andrew MacGregor

Marks & Spencer: “Plant Range” - 30s

Dawn French lends her voice to a script about Marks & Spencer's vegan aisle. Last heard as a fairy in the retailer's 2021 Christmas ad (where has the time gone?), French invites viewers to sample plant-based curries, pizzas, and meat-free balls. An apology for accidentally turning Percy Pig into sausages, perhaps?

If so, it's one of the best-looking mea culpas in recent memory. We expect brilliant food photography from M&S food ads, but it's notable to see vegan food - once ignored in this sector - receive the prime-time treatment. As rival supermarkets pursue the green pound like never before, this is a stylish bid to get ahead of the pack.

Film Production: Bite Collective Ⓟ Ⓦ
Director: Gus Filgate Ⓟ Ⓦ
Producer: Alex Katz
Cinematographer: Simon Richards
Editor: John Mayes
Post Production: Black Kite Studios Ⓦ
Audio Mix: Clearcut Sound Ⓟ Ⓦ
Voiceover: Dawn French

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