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13 May 2020

Remote support.

by Andrew MacGregor

Maltesers: “Getting Ready” - 30s

We can’t help but commend the protagonist of this 30” Maltesers ad. Not for her choice of underwear necessarily, or her inability to keep a houseplant alive. Rather, it’s her commitment to social distancing by going on a video first date. It may not be the most tactile start to a relationship ever, but these are - you guessed it - strange times we’re living in.

This is one of four Zoom-enabled commercials from AMV BBDO and director James Rouse, who - despite the perils of lag and screen tearing - coaxes a likeable tune from his remote cast. The overriding mood of lockdown may be grim, but there is still room for dialogue like “That plant screams, “I haven’t had sex for years””.

Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Polina Zabrodskaya ♀ Ⓟ Ⓦ / Matt Swinburne
Creative: Tim Riley / Jack Smedley / George Hackforth-Jones
Board Acc Director: Richard Moloney
Account Director: Matt Thomas
Account Manager: Chloe Hogan
Planner: Olivia Stubbings
Agency Producer: Sophie Honour
Film Production: Outsider Ⓟ Ⓦ
Director: James Rouse Ⓟ Ⓦ
Producer: Benji Howell
Editor: Art Jones Ⓦ @ Work Ⓟ Ⓦ
Post Production: Framestore Ⓟ Ⓦ
Sound Design: String and Tins Ⓟ Ⓦ

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