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3 June 2021

Live to Survive

by Andrew MacGregor

MØ: “Live to Survive” - 4 mins 07s

Danish singer-songwriter MØ returns with a thumping, defiant piece of electropop that is hard to resist. Karen Marie Ørsted hurls lyrics like "You dragged me down that hole with you/So now you can stay there" and "You won't be the last of me, baby" with relish, as the track blends twinkly synths and a tenacious drumbeat.

Director Joanna Nordahl's promo is equally gutsy, with MØ (or her stunt double, at least) at full tilt inside a Globe of Death before a late jump into paganism. Vivid lighting and production design sell both environments, suggesting that the Dane now inhabits a darker space than her Scandipop rivals (Sigrid, Zara Larsson, etc.).

Film Production: New Land
Director: Joanna Nordahl ♀ Ⓟ Ⓦ
Producer: Meghan Wilcox / Mathias Gilay
Production Ass'nt: Emmanuelle Soffé
Executive Producer: Trine Pillay / Sarah Pearson
1st AD: Ali Copland
Cinematographer: Jeremy Valender
1st AC / Focus Puller: Mike Linforth
Editor: Andreas Arvidsson
Colourist: Julia Rossetti ♀
Sound Design: The Futz Butler Ⓟ Ⓦ

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