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10 November 2015

The geeks shall inherit the Earth

by Jason Stone

MBNA Credit Cards: “Payment Ninjas” - 40s

The 'we do what we do and no more' approach has been used before, but it's an idea worth returning to as it always offers an opportunity to have some fun - and that's exactly what director Jim Gilchrist has done here.

The geeks who make sure that the credit card is everything you'd want it to be may be heroes of their own algorithms but they're not much good at anything else... which is neatly illustrated in a short series of vignettes which shows them being rubbish at stuff.

But back in the office, they stride purposefully around in slow motion as David Schnieder's VO makes it clear that here - at least - they are masters of their domain.

Creative Director: Gary Fawcett / Lisa Nichols ♀
Creative: Ant Harris / Dan O'Keeffe
Agency Producer: Lou Vasey
Film Production: Outsider Ⓟ Ⓦ
Director: Jim Gilchrist Ⓟ Ⓦ
Producer: Tex Travi
Cinematographer: August Jakobsson Ⓦ (WPA Ⓟ Ⓦ)
Editor: Ben Campbell Ⓦ (The Quarry Ⓟ Ⓦ)
Post Production: Absolute Post Ⓟ Ⓦ
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ
Sound Design: Wave Ⓟ Ⓦ
Music Supervision: SixtyFour Music Ⓟ Ⓦ
Voiceover: David Schneider

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.