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1 June 2020

Notes on a crisis.

by Andrew MacGregor

Lloyds Bank: “By Your Side” - 30s

Lockdown restrictions may have been eased across the country, but fears over a looming mental health crisis persist. That’s why Lloyds Bank have released another instalment of their Mental Health UK campaign, with a new focus on how lockdown is affecting our collective state of mind. Suffice to say, many are struggling behind closed doors.

As the cast play a therapeutic round of the sticky note game, the brand acknowledge that ‘business is usual’ - and all the emotional and financial support that entails - has changed dramatically. Their hope is that customers find something positive through their partnership with the advertised charity... such as how to cope with a digital banking outage.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Group ECD: Ben Tollett
CCO: Richard Brim
Creative Director: James Gillham / Graham Cappi
Managing Partner: Charlotte Wolfenden
Account Director: Betsy Bluer
Account Manager: Janki Shah
Account Executive: Sophie Kelting
Business Team: Mel McMillan
Planner: Ben Worden
Agency Producer: Brittany Littlewood
Film Production: Knucklehead Ⓟ Ⓦ
Director: Max Fisher Ⓟ Ⓦ
Executive Producer: Tim Katz
Cinematographer: Luke Jacobs
Editor: Paul Watts Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Kirsty Ratcliffe @ The Mill Ⓟ Ⓦ
VFX: James Mac / Richard Payne @ The Mill Ⓟ Ⓦ
Colourist: James Bamford @ The Mill Ⓟ Ⓦ
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ

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