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22 May 2020

Break Up Song

by Syd Briscoe

Little Mix: “Break Up Song” - 3 mins 36s

This mixed media promo for Little Mix's thoughtfully titled 'Break Up Song' shows there's still plenty of creativity to be found in quarantine. Tactile animation sees Jesy Nelson, Leigh-Anne Pinnock, Jade Thirlwall and Perrie Edwards transformed into textile TV presenters, sparking the group's unique interpretation of classic morning show tropes.

From news segments to horoscopes and even a retro exercise routine channelling spandex-clad icon Mr Motivator, it's a colourful, lighthearted take on British breakfast telly. Add in presumably self-filmed appearances from the group themselves as a 'live performance', and this makes for fun, engaging lockdown viewing.

Commissioner: Kat Cattaneo
Film Production: Agile Films Ⓟ Ⓦ
Director: Zac Ella Ⓟ Ⓦ
Producer: Hayley Williams
Director's Agent: OB Management Ⓟ Ⓦ
Editor: Jean-Philippe Blunt
VFX: Chris Dunleavy / Tom Dunleavy
Colourist: Jack McGinity @ Cheat Ⓦ
Animation: Lawrence Becker

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