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12 May 2021

Beating the blues.

by Syd Briscoe

LinkedIn: “Step Forward Together” - 60s

Emerging from lockdown can feel like a challenging time for any of us, but job-seekers left in the lurch by the pandemic may be unsure where to even begin in a new world. This hopeful ad for LinkedIn offers a route out of the darkness, demonstrating how online connections translate into real-world results.

The film follows the journey of one candidate and his neglected houseplant, who glow-up in tandem as the guy tends to his career. From online seminars to support on interview day, it's a neat look at how a job-focused social network can be useful in our now digitally-focused world.

Director David Edwards handles the narrative flow nicely here, with the action brightening in stages as the main character's mood steadily improves. The now-thriving plant finding a new home in its owner's office is a lovely note to end on, too.

Creative Agency: VCCP Ⓟ Ⓦ
ECD: Matt Lloyd
Creative Director: Tom Lee
Director: David Edwards Ⓟ Ⓦ (OB Management Ⓟ Ⓦ)
Editor: Sam Sneade @ Stitch Ⓟ Ⓦ

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