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13 October 2017

Shine on.

by Andrew MacGregor


Land Rover Range Rover: “Fireflies” - 75s

With Planet Earth 3 still a way off, this Land Rover campaign should keep animal lovers satisfied. Having recently recruited dogs and goats, Range Rover now summon a swarm of fireflies who seem rather taken with the advertised jeep.

Natural imagery and luminous VFX combine to good effect. Slow-motion captures bioluminescent trails in arresting fashion, too. The VO tempers the spectacle, but flattering photography ensures the vehicle's premium status holds true.


Creative Agency: Spark44 Ⓟ Ⓦ
CCO: Brian Fraser
Creative Director: John Sutcliffe / Martin Cox
Account Director: Will Deacon
Account Manager: Lizzie Napper
Agency Producer: Maggie Blundell
Film Production: 2AM Films Ⓟ Ⓦ
Director: Steve Cope Ⓟ Ⓦ
Producer: Chris Cable
Production Manager: Gareth Crothers
Executive Producer: Nick Crabb
Cinematographer: Ekkehart Pollack
Editor: Phil Currie Ⓦ @ Stitch Ⓟ Ⓦ
Editing Co Producer: Angela Hart
Post Production: JAM VFX Ⓟ
Colourist: Mark Horrobin @ Smoke & Mirrors Ⓟ Ⓦ
VFX Shoot S'visor: Mark Robinson
VFX Producer: Jordan Andreopoulos
VFX Compositor: Pete Young
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Composer: Dexter Britain
Voiceover: Simon Lipson @ Sue Terry Voices Ⓟ Ⓦ

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