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6 July 2021

Outdoor ornaments

by Syd Briscoe

Klarna: “Get Smooth Again” - 2 mins 40s

Quarantine fashion's moment has officially ended - at least, according to this sleek ad for Klarna. The film stars A$AP Rocky as a formerly smooth operator finally leaving the house, only to be roasted for his seriously lacking threads once he ventures beyond his front door.

Directors Los Perez handle the ad's two-and-a-half-minute runtime with characteristic aplomb, allowing the narrative to unspool as Rocky takes a stroll around his stylised neighbourhood. Lovely design work evokes old-school musicals and the retro vibes of Netflix's 'The Get Down', while strong casting ensures Rocky's kid sidekick feels plucky rather than obnoxious.

A last-minute cameo from grime MC Skepta - clad in similarly slobby gear - makes this a cross-Atlantic affair, reminding viewers to tighten up their wardrobes whichever side of the pond they're on. Although as tension around the 19th of July 'Freedom Day' mounts, it may be wise to hang onto the dressing gowns just in case.

Film Production: Caviar Ⓟ Ⓦ
Director: Los Pérez ♀ Ⓟ Ⓦ
Producer: Javier Alejandro
Production M'ger: Zoe Travica
Executive Producer: Sorcha Shepherd
1st AD: Chris Kelly
Cinematographer: Benjamin Todd
Production Designer: Mark Connell
Wardrobe: Carolina Galiana / Matthew Henson
Hair Design: Georgi Petkov
Make-Up: Alina Manova
Editor: Dan Sherwen Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: No.8 Ⓟ Ⓦ
VFX: Jim Allen / Emma Shuter
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ

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