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John Lewis: “For the Joy of Home” - 60s
Despite using The Muppet Show's venerable theme song, this playful 60" John Lewis ad features nary a Kermit, Miss Piggy, or Rowlf the Dog. Instead, the embattled department store presents a game of musical chairs. And tables. And cushions. Like a good-natured haunting, these inanimate objects sneak around the house while the adults furrow their brows. Yet this is no supernatural occurence - just a couple of children eager to prove that staying in is the new going out. Evoking the homespun charm of 2018's 'Bohemian Rhapsody' film (and more than a hint of IKEA's 'The Wonderful Everyday' campaign), it's a fun take on how 'multipurpose' homes have become in recent months. Cue further scattershot speculation about the brand's 2020 Christmas ad.
| Creative Agency: |
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adam&eveDDB Ⓟ Ⓦ |
| CCO: |
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Richard Brim |
| Creative Director: |
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Matt Gay / Feargal Ballance |
| Film Production: |
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Stink Ⓟ Ⓦ |
| Director: |
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Traktor Ⓟ Ⓦ |
| Cinematographer: |
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Lasse Frank |
| Editor: |
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Rick Russell Ⓦ @ Final Cut Ⓟ Ⓦ |
| Post Production: |
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Bruno Fukumothi @ Untold Studios Ⓟ Ⓦ |
| Sound Design: |
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Factory Ⓟ Ⓦ |
| Music: |
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The Muppet Show Theme - Jim Henson and Sam Pottle |
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