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29 September 2020

The show must go on.

by Andrew MacGregor

John Lewis: “For the Joy of Home” - 60s

Despite using The Muppet Show's venerable theme song, this playful 60" John Lewis ad features nary a Kermit, Miss Piggy, or Rowlf the Dog. Instead, the embattled department store presents a game of musical chairs. And tables. And cushions.

Like a good-natured haunting, these inanimate objects sneak around the house while the adults furrow their brows. Yet this is no supernatural occurence - just a couple of children eager to prove that staying in is the new going out.

Evoking the homespun charm of 2018's 'Bohemian Rhapsody' film (and more than a hint of IKEA's 'The Wonderful Everyday' campaign), it's a fun take on how 'multipurpose' homes have become in recent months. Cue further scattershot speculation about the brand's 2020 Christmas ad.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Matt Gay / Feargal Ballance
Film Production: Stink Ⓟ Ⓦ
Director: Traktor Ⓟ Ⓦ
Cinematographer: Lasse Frank
Editor: Rick Russell Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Bruno Fukumothi @ Untold Studios Ⓟ Ⓦ
Sound Design: Factory Ⓟ Ⓦ
Music: The Muppet Show Theme - Jim Henson and Sam Pottle

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