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20 May 2020

When the stars align.

by Andrew MacGregor

ITV: “The Call” - 90s

Mental Health Awareness Week 2020 arrives slap bang in the middle of a nationwide lockdown, in case you havenít noticed, and some viewers are now at breaking point. Thank goodness ITVís big guns are on the case then.

Thanks to the power of video conferencing (and some post-production jiggery pokery), stars including Ant & Dec, Lorraine Kelly, Tinie Tempah, and Holly Willoughby urge viewers to reach out to one another sooner rather than later. After all, some lives may depend on it.

The stakes have gotten significantly higher since the channelís first ĎBritain Get Talkingí ad in 2019, and this feels like a worthy response to the crisis. The novelty of celeb-heavy Zoom calls may be wearing thin, but itís a call worth making given the circumstances.

Creative Agency: Uncommon Ⓟ Ⓦ
Director: Chris Faith Ⓟ
Post Production: Absolute Post Ⓟ Ⓦ

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