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5 October 2020

Hefty - Ecosave

by Syd Briscoe

Hefty: “Ecosave” - 15s

With indoor meetups likely to remain restricted for the foreseeable future, Hefty's range of environmentally-friendly disposable tableware seems like a timely release. This cheery animated ad shows critters of all stripes supporting their human buddies' choice of (socially-distant) picnic gear, as they march it through nature in celebratory fashion.

Director: Morgan Powell Ⓟ (Seed Animation Ⓟ Ⓦ) / Neil Kidney Ⓟ (Seed Animation Ⓟ Ⓦ)
Cinematographer: Tristan Oliver
Animation: Valérie Galchynska / Sean Weston / Pedro Vargas

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