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21 October 2020

Dazed Days

by Syd Briscoe

Happy Dance: “Kristen Bell” - 47s

With many US states having legalised or being on their way to legalising the Devil's Lettuce, celebrities aplenty are jumping on the cannabis craze while it's still, er, blazing hot. CBD (weed with the fun bits taken out) infused products have proven popular across the beauty and lifestyle sectors as of late - and vegan bodycare brand Happy Dance are using celebrity power to get a piece of the action.

Kristen Bell is personable as ever in her starring role, playing a frazzled mother who finds the strength to continue dealing with the repetitive demands of her little darlings via some chemical assistance. The humorous and satirical tone of the ad effectively skirts any 'mother's little helper' connotations, and Bell's affectionate performance successfully positions the brand's line as a wholesome alternative to 'wine mom' culture.

Director: J J Adler ♀ Ⓟ Ⓦ (HunkyDory Ⓟ Ⓦ)
Cinematographer: Steve Chivers
Production Designer: Bret Hess

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