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20 April 2020

Neighbourhood watch.

by Andrew MacGregor

Gumtree: “Thanks” - 30s

Seemingly every brand on the planet right now wants to thank customers for social distancing, and Gumtree are no exception. The classified ad website use house numbers to express their gratitude, with footage presumably captured by director Charlotte Regan during a government-backed stroll. Lovely weather for it at the moment.

More importantly, the ad reinforces Gumtreeís neighbourly mantra introduced in 2019 - albeit in a way neither brand nor agency could have predicted. Overall itís a good use of limited resources, and - given the brandís interaction-heavy business model - potentially crucial as punters continue to reevaluate their wants and needs.

Creative Agency: Fold7 Ⓟ Ⓦ
Creative Director: John Yorke
Creative: Alex Moore
Account Director: Miles Woodford
Strategy Director: Caitlin Evans
Head of Film: Michelle Hickey
Film Production: Knucklehead Ⓟ Ⓦ
Director: Charlotte Regan ♀ Ⓟ Ⓦ
Producer: Matthew Brown
Cinematographer: Ruben Woodin Dechamps / Alun Morgan / Sal Redpath
Editor: Owen O'Sullivan @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Gemma Humphries @ The Mill Ⓟ Ⓦ
Colourist: Thomas Mangham @ The Mill Ⓟ Ⓦ
Flame: Ed Poulson @ The Mill Ⓟ Ⓦ

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