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28 May 2021

Sell is other people.

by Andrew MacGregor

Gumtree: “Good Finds” - 80s

Gumtree rejig their proposition with four 20" ads courtesy of director Jim Hosking and agency Wieden & Kennedy. Keen to empower customers and expunge the middleman once and for all, the online marketplace denounce cheap sales tactics like eye candy, empty promises, and, erm, sexy men on rugs. Worse than carpet moths, they are.

Quick, silly, and funny, each skit does a memorable job of selling the brand's straightforward ethos. Well-judged props and practical effects also catch the eye, with Hosking's distinctive brand of humour present throughout. As for the brand's tagline, will the recent sale to the owner of rival platform Shpocka deliver both good finds and good value?

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
ECD: Tony Davidson / Iain Tait
Creative Director: Freddy Taylor / Philippa Beaumont
Creative: Will Lancaster / Jay Daniells
Account Director: Holly Baker-Cliff
Account Manager: Marius Stackhouse
Senior Planner: Brian Ritter
Planner: James Bennett
TV Producer: Natasha Johnson
Film Production: Sweetshop Ⓟ Ⓦ
Director: Jim Hosking Ⓟ Ⓦ
Producer: Jess Wylie
Production M'ger: Matt Bulaitis
Executive Producer: Justin Edmund-White / Morgan Whitlock
Cinematographer: Alex Barber
Production Designer: Richard Bridgland
Costume Design: Rosa Dias
Editor: Nick Armstrong Ⓦ @ tenthree Ⓟ Ⓦ
VFX: John Robinson / Sean Ewins @ Time Based Arts Ⓟ Ⓦ
VFX Shoot S'visor: Leo Weston
Colourist: Simone Grattarola
Sound Designer: Sam Ashwell Ⓦ / Marcin Pawlik @ 750MPH Ⓟ Ⓦ
Music Supervisor: John Connon @ Mr Pape Ⓟ Ⓦ
Composer: Benjamin McAvoy

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