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12 July 2021


by Jason Stone

Garden of Life: “Poopowerment” - 60s

How many times can the makers of this ad for Garden of Life digestive products manage to say the word 'poop' (or one of many creative variations) in just sixty seconds? Rather a lot, as it turns out... in fact, there are eighteen instances of 'poop' in one form or another, so the word pops up in regular fashion - which is also this product's core claim.

The ad uses a familiar template, but there's no sense of familiarity breeding contempt in this case, as you find yourself drawn towards feeling that it's, er, a solid proposition, and even if the humour is necessarily lavatorial, it's still lands quite well. After all, who can argue with an ad which introduces the concept of 'poopsplaining'?

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.