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27 January 2020

Ford - Squeeze

by Andrew MacGregor


Ford: “Squeeze” - 30s

Ford exhibit good spacial awareness in this US commercial, which draws attention to their new Escape model. Some clever post-production jiggery pokery causes a woman’s surroundings to contract at an alarming rate, while her salvation is the aforementioned SUV... and most certainly not a rival Chevy Suburban.


Creative Agency: BBDO New York Ⓟ Ⓦ
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Rachel McDonald ♀ Ⓟ Ⓦ
Executive Producer: Holly Vega
Managing Director: Shawn Lacy
Editor: Rich Orrick Ⓦ @ Work Ⓟ Ⓦ
VFX: Framestore Ⓟ Ⓦ

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